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Art Direction · 2023 · Future Archive (fictional)

Future Archive

Sample project — art direction for a fictional digital art retrospective. (Demonstration content.)

Sample cover artwork: violet and black pixel field with monospaced catalogue labels

Overview

Art direction for a fictional retrospective of early net-art: catalogue, wall graphics, and a microsite that loads like an old browser rendering a new grid. Sample demonstration project.

Sample: exhibition wall graphic with large catalogue numbering
Wall system — catalogue numbers become wayfinding.

Direction

One rule governs everything: contemporary craft presented through the artifacts' own vernacular — monospaced labels, hard pixel edges, violet-on-black — never nostalgia for its own sake.

Future Archive — Art Direction (Sample)